The explosion of the Internet and its viral and social capabilities has not only created a whole new forum for consumers, but it has opened the door for brands to communicate with their core audience and ultimately influence purchase decision. At DEI, we understand that metrics and data are a key component to our industry.

So, to better understand this trend and to gain deeper insight into what online sources consumers use to gather information and what consumers do with the information they receive, we have commissioned a survey with OTX (Online Testing eXchange). Today, we are announcing the initial findings of our report on “The Impact of Social Media on Purchasing Behavior," and they show that talking with a brand representative online strongly influences consumers. We hope you agree that these findings help validate the importance of word of mouth and social media marketing and its critical role in overall marketing plans. In addition, we hope you check out our new Social Media Analyzer tool, which allows you to access select questions from the study to see how your target audience (by age group) uses social media, in comparison to corporate websites, to make purchase decisions.

Overall, we hope you agree that these findings help validate the importance of word of mouth and social media marketing and its critical role in overall marketing plans.
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By Louis Cuming