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BEST BETS FOR BRANDED WORD OF MOUTH
Submitted by Louis Cuming on December 1, 2008 - 8:00am
Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers good side...
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BIG TALK: MAXIMIZING WORD OF MOUTH
Submitted by Karen Ticktin on November 14, 2008 - 8:53pm
Word of mouth is the oldest form of advertising, but many marketers embracing it are missing the point.
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