Project and Client

Bacardi & Cola

Campaign Goals

To increase awareness of the Bacardi & Cola TV spots To drive people’s to visit www.BacardiandCola.com To view ‘exclusive’ outtakes and other footage from the spots To gather candid market intelligence

Campaign Results

Conversational Awareness

Change in Awareness in Chat/IM/MB 13%

Platform Awareness

Change in Awareness in Gaming/Wireless 17.5%

Intent to Sample

Intent to view TV spots and related material 83%